MARKETING MATERIALS & GATED CONTENTS
Zengrowth developed the personas and content marketing funnel with their sales team to developed useful resources for lead nurturing purposes at each stage. These includes designing & developing gated contents like whitepapers, reports and infographics targeted to C-level execs in marketing / sales industry.
We designed a series of infographics, illustrated case studies, charts and ebooks served as gated contents for lead capture.
PERFORMANCE MARKETING & SALES MATERIALS
We also developed series of paid ads (where Linkedin & Google ads outperformed other channels), landing pages optimization, email templates on Eloqua, and more marketing assets that can be easily modified via Figma in-house.
We also designed a Q2C calculator landing page as a sales enablement tool to educate and show how potential leads can save time and money, while highlighting the benefits of using cleverbridge in their sales process.
QUOTE-TO-CART CALCULATOR
The calculator will offer the user some inputs such as monthly revenue, AOV, salary of sales rep and more to calculate the estimated cost, and users will have an option to download a report as PDF with output data if they enter contact details, which can be followed up by an email with PDF report.
To address our target audience pain point, which is to improve sales efficiency, the landing page also included some social proof in the form of studies from Forrester research as well as informational videos.
Lead capture page design to promote some gated contents. We try to super focus the landing page by having fewer links for conversions, paired with brief, but concise value propositions for clearer messaging.
Once the user inserts the values and populated the form, a follow-up email with the results, recommendations & a downloadable PDF will be sent as an attachment. This also serves as a personalized, additional touchpoint for the prospects to consider the solutions, schedule a demo call and converts.
